Your phone is ringing because of word of mouth. That's great. But the jobs you're not winning are the ones going to the sparky, plumber or joiner whose website turned up on Google first. A hand-coded site that loads fast, works perfectly on a phone, and actually gets you enquiries. Three ways to pay, from £495. No agency prices.
A live example of a trade website. Clean mobile layout, click-to-call buttons, working quote form, testimonials, the lot. Six sections on a single page, scroll to see everything.
Live example: virtuallyrory.co.uk/websites/electrician
Anyone can say their websites are fast and well-built. These are the actual scores for my own site from Google's PageSpeed Insights tool. Test it yourself.
virtuallyrory.co.uk · Desktop
There are services doing trade websites at £49/month with "cancel anytime". On the surface it looks cheaper. Read the small print and do the maths, and it's a very different story.
The maths, over time
The same site, the same quality, whichever way you choose to pay. Built properly, configured properly, tested before it goes anywhere near live.
Domain DNS, email mailboxes and email authentication (SPF, DKIM, DMARC) are included on Build & Host and Pay Monthly. On Build Only you'll host and configure these yourself, or I can do it as ad-hoc work. Anything beyond the core scope (gallery page, booking system, per-service pages, per-area landing pages, custom integrations) is an additional feature, quoted separately.
A clean, password-protected admin area where you can update the content on your site whenever you like. Change your services, update your prices, add a new area you're covering, tweak your about section, swap photos. No fiddling with code. No waiting on me for small changes.
Feedback and testimonials are handled separately via a public form that's built into every site as standard, so clients can leave reviews without you having to do anything.
Don't want to touch it? That's fine too. Drop me a message and I'll sort changes ad-hoc at my normal rate. The admin panel is there if you want it, ignored if you don't.
Pay once and host it yourself, pay a bit more and let me host it for you, or spread it over 12 months. Same build, same quality, whichever you pick.
Own it outright from day one. You sort your own hosting.
One-off fixed price
Same build, hosted with me. First year of hosting included.
One-off · first year hosting included
Spread the cost over 12 months. Hosted with me the whole time.
11 payments of £49.99, £45.11 in month 12 · £595 total
Straightforward, no messing about. From first chat to live site inside ten working days.
Phone, WhatsApp, email. Tell me what you do, where you work, which areas you cover. No jargon, no hard sell.
A simple list of what I need. Services, areas covered, a bit about you, any photos of your work or reviews. Doesn't need to be perfectly worded.
You get on with your jobs. I put the site together, configure the domain, set up the emails and test everything properly.
You see it before it goes live. One round of reasonable changes. Then we push it live and you've got a proper website working for you 24/7.
“Rory built me a brochure website, much cheaper than I thought. As an electrician, an online presence is needed in this day and age. Now when customers go to my website all leads are sent direct to my email.”Jim, Stockport
It's a one-page website. Everything lives on a single scrolling page, broken into six sections: home, services, areas covered, reviews, contact, and about. Cookie and privacy policies are pop-up modals that open in place, so everything stays on one page. For a trade business, this is genuinely the right format. People searching for an electrician or plumber don't want to click around five pages to find what you do and where you work. They want it all in one place, easy to scan, with a click-to-call button handy. Single-page sites load faster, rank well on Google, and look properly modern. If you later decide you need more (per-service pages, per-area landing pages, a gallery, booking integration), those are additional features I can add for you, quoted separately based on what you need.
They're fine for getting online quickly, but they come with trade-offs. Template-based sites tend to look the same after a while because they're built on shared foundations. With the £49/month services specifically, you're renting access rather than owning the site, so stop paying and you lose it. Want to own it outright? Most of them want a £995 buy-out on top. A custom build means yours stands out, loads faster, ranks better on Google, the copy sounds like you rather than a template, and once it's paid for it genuinely belongs to you. When you're selling trust and reliability to homeowners and businesses, your website needs to reflect that.
It's included as standard on every site I build. A simple, password-protected dashboard on your own domain. Log in, pick the section you want to update, make the change, save it. You can edit the text on your pages, update your services, change your prices, add a new area you're covering, swap photos and so on. It's nothing like the WordPress admin chaos, it only shows you the bits that are safe to edit so you can't accidentally break anything. Testimonials aren't added through the admin panel, they come in automatically via the feedback form that's built into every site. If you want a look at what it's like, ask and I'll show you a demo when we chat.
Not at all. If you'd rather not touch it, just drop me a message when you need a change and I'll sort it ad-hoc at my normal hourly rate. The admin panel is there for trades who like the idea of logging in during a quiet hour to update something themselves. It's just as valid to never log in.
Every site I build includes a feedback form as standard, which is separate from the admin panel. Clients fill it in on your site and their review appears on your testimonials section automatically. You get a notification so you know it's landed, but you never have to copy-paste a review into your site again.
Comes down to two things. One, do you already have hosting, or do you want me to handle that? Two, do you want to pay once or spread the cost? If you've already got hosting somewhere (or you're confident sorting your own), go with Build Only at £495. If you'd rather have it all handled end to end, Build & Host at £595 gives you the first year included, then renews at £100/year. If you'd rather spread the cost, Pay Monthly lets you do that at £49.99 a month, with a smaller final payment in month 12 to bring the total to £595. I'll tell you straight which makes most sense when we have a quick chat.
12 months. That's £49.99 a month for 11 months, then £45.11 in month 12 to square it off at £595 (the same as Build & Host). Covers the build and includes hosting throughout. After the 12th payment the build is paid for and you own the files. You can take them and leave, or keep the site live on my hosting at £100/year. 30 days notice either way.
Yes. You register and own the domain yourself, in your name. That keeps things clean. The domain belongs to you from day one, whatever happens with the website. Domain registration is usually around £10-15 a year depending on the extension. If you haven't got a domain yet I'll help you pick one and point you to a decent registrar.
On Build & Host and Pay Monthly, professional email addresses on your own domain are included. Proper ones that look like you@yourbusiness.co.uk, with SPF, DKIM, DMARC and MX configured cleanly at launch. On Build Only you'll sort mailboxes through your own host or Google Workspace, and configure the email authentication yourself (or I can do it as ad-hoc work if you'd rather). Either way the site itself is built to work with whatever email setup you end up with.
Two options. Do it yourself through the admin panel (the easiest route for small things). Or message me and I'll sort it ad-hoc at my normal hourly rate. If it's a bigger piece of work like a full redesign, a whole new section, or per-service or per-area pages, I'll quote that separately. A custom PHP site doesn't need a care plan, it just sits there doing its job, so there's no monthly retainer to worry about.
On Build Only you already own the files. Nothing to leave. On Build & Host, when hosting renewal comes round you can either renew at £100/year, or take the files and move elsewhere. On Pay Monthly, after the 12th payment you own the files, and you can either stay on hosting at £100/year or take them and go. Your domain is yours throughout, so that moves with you automatically. No drama, no hostage-taking.
Two reasons, really. First, I'm one person working from home, not an agency with an office and a team of account managers. No marketing department to pay for. Second, a trade website is genuinely only a few thousand lines of hand-written code. Once you know what you're doing, that's not a huge amount of work. Agencies price based on what the market will bear. I price based on what it actually takes. You're paying for the website, not the padding.
Yes. This page talks about trades because they're a big part of who I help, but the same offer works for any sole trader or small business. Cleaners, mobile mechanics, dog groomers, photographers, whoever. If you need a proper website and don't want to think about it, get in touch.
Quick chat, no pressure, no sales pitch. Tell me about your business and I'll walk you through what happens next.